DELIVERY MODEL
Founder-led delivery
Direct access from scope through production.
SERVICES
One senior team across product, software and AI.
Bring us a new product, a manual workflow, disconnected systems or a specialist technical challenge. We help define the right approach, build it and stay involved once it is running in production.
CLIENT FEEDBACK
5.0 on Upwork
Verified client reviews.
CLOUD PROGRAMME
AWS Activate
Programme member.
PRODUCTION OWNERSHIP
Build and operate
Support and improvement beyond launch.
SERVICE ROUTES
Choose the service closest to what needs to change.
The boundaries often overlap. You do not need to arrive with a finished specification—we can help identify the right starting point and the work required around it.
01 / Custom software development
Software built around the way your business actually works.
We design and build customer-facing products and operational systems when standard software cannot support the workflow, experience or technical capability you need.
Choose this when
Software is commercially important to the business and off-the-shelf platforms leave material gaps.
What we can deliver
- Customer-facing web and mobile products
- Operational platforms and internal systems
- Production architecture, modernisation and continued improvement
02 / AI workflow automation
AI-assisted workflows with people in control.
We build controlled workflows that interpret unstructured information, use your business context, prepare work and route uncertain or high-risk cases to the right person.
Choose this when
Employees repeatedly interpret emails, documents, spreadsheets or conversations before updating a CRM, ERP or operational system.
What we can deliver
- Document, inbox and enquiry processing
- Quotation, decision-support and approval workflows
- Internal assistants with controlled knowledge access
03 / Integrations and internal tools
The missing operational layer between your systems.
We connect the tools your business already relies on and build the internal interfaces required to move information, monitor failures and make operational state visible.
Choose this when
Your CRM, ERP, email and specialist platforms work individually, but employees still bridge them through spreadsheets, copy and paste or manual reconciliation.
What we can deliver
- API and data integrations
- Internal operations and administration tools
- Monitoring, reconciliation and exception handling
04 / MVP development
A focused first product that answers the important questions.
We turn an opportunity into the smallest coherent product that can test real commercial and technical assumptions without creating a throwaway prototype.
Choose this when
You need evidence from users, customers or a production environment before committing to a larger roadmap and engineering investment.
What we can deliver
- Proposition, user journey and product scope
- Interactive prototype and technical proof
- Production-ready first release
05 / Computer vision systems
Vision systems designed for real operating environments.
We build detection, tracking, pose-estimation and event pipelines around the conditions in which they must operate—and the people who review and act on the output.
Choose this when
A product or operational process depends on understanding activity from images or video, and an isolated model or generic proof of concept is not enough.
What we can deliver
- Edge and cloud inference pipelines
- Review, analytics and operator tools
- Production evaluation, monitoring and continued improvement
ONE DELIVERY MODEL
One team from first scope through production.
We define the problem, prove the riskiest assumptions, build the complete system and support it after launch.
01 — Define
Users, workflows, constraints and success criteria.
02 — Prove
The riskiest product or technical assumption.
03 — Build
The complete product, integrations and production controls.
04 — Operate
Monitoring, support and continued improvement.
SELECTED WORK
Experience across products, automation and computer vision.
These projects began from different starting points but required the same combination of product judgement, engineering and production ownership.
EYEZILLA
Turning restaurant CCTV into live operational intelligence.
HospitalityCustom softwareComputer vision
Live across multiple UK restaurant brands and venues.
View case study
ZAPFOLDER
Building an AI-assisted review and approval platform.
Creative operationsCustom softwareAI workflows
Live B2B SaaS with sharing, versioning, approvals, billing and production AI operations.
View case study
CONFIDENTIAL PARTNERSHIP PLATFORM
Automating a mobile-only partnership workflow without an API.
Creator partnershipsAI workflow automationInternal tools
Three platform integrations with custom visual models and verified human-approved actions.
View case studyPROJECT INTAKE
Not sure which service fits?
Tell us what you want to change, what systems already exist and where the uncertainty lies. We will help define a sensible first engagement.